Google Ads
Google Ads Agency Sydney
Proven Results with a
to-the-point Google Ads Strategy!
After Google was deemed ‘most popular website in the world with 3.5 billion daily interactions, they launched their own advertising platform. Google Ads operate off a pay-per-click (PPC) or per impression (CPM) system. This means the more impactful your ad campaign is and the more clicks you generate, the higher the probability you’ll have of obtaining that new lead/customer. We ensure you’re investing in the right campaigns that or optimised for the highest return rate. Google Ads put you in front of all their managed platforms such as Youtube, Blogger and Facebook as they are part of the ‘Google display network’.
Unknowingly you’ve clicked many of these ads and been a part of an optimized ‘Google Ads’ (Adwords) campaign. Google puts these paid ads at the forefront of all internet browsing.


Your Google Ads Plan
Our Focus Areas
- Bidding strategies for cost-per-click (CPC),cost per mille (CPM), cost per engagement (CPE).
- Campain types e.g search, display, or video
- Click-Through Rate and Conversion Rate
- Display Network
- Ad Extensions
- Keywords
- Quality Score
- Ad rank
Our Google Advertising Services
Small Business Savvy Strategies
Google Ads Services Our Process
#1 : Initial Consultation and Questionnaire
Take that first step! Reach out and ask us how Google Ads works, and how your business could benefit. We try and gather a firm understanding of your, concept, target demographic, and then gauge the competition within your industry that currently use Google Ads.
#2 : Assign an Experienced Google Ads Specialist to your Account
As Google Ads is a sector of online marketing that is regarded as a complex form of Advertising, we enlist one of our in-house specialists to manage your project. They take care of all the complexities of your plan and tie it in with your overall business growth goals.
#3 : Strategy and Goal Development
We understand that the bottom line for Google Ads is ROI. As this is a paid form of advertising outgoings = growth is the goal. So we set small steps out to initiate that growth with clear techniques for each campaign with budget analysis step by step…
#4 : Ongoing support and Adjustments
Google Ads should be a part of any paid strategy. Leadweb uses the tips we covered to get started and refine as we go. There’s no such thing as a Google Ads campaign that doesn’t work, there are only ones that need a bit perfecting and adjusting.
Grow My Business with Google Ads
Frequently Asked Questions
Results
Google Ads is for the Google display network sites and websites that use Google Adsense such as Facebook and Yahoo. Google Ads traffic is paid while SEO traffic is free. Google Ads has more immediate results and reaches a larger audience. Leadweb provides a combination of SEO and Google Ads in the majority of our plans.
No, as the budget is set by yourself after our consultation and is moderated as you please, with the guidance of your appointed specialist.
Your Quality Score measures the quality of your ad by your click-through rate (CTR), the relevance of your keywords, the quality of your landing page, and your overall performance. It is a determining factor in your AdRank.
Pay-per-click (PPC) is a type of advertising where the you pay per click on an ad. PPC is not specific to Google Ads, but it is the most common type of paid campaign. We explain the need-to-knows regarding PPC before launching your first Google Ads campaign. This will tie in with your cost per acquisition that is built into your overall marketing strategy.
Contract & Setup Fees
Our contracts/plans run on a 3 month basis. However you may opt out at any point provided a 30 days notice is submitted.
Yes, there is a one time set up fee which covers setting up your Google Ads account properly, analytics systems, and other administrative tasks. This is once you have selected a plan and isn’t charged during the initial consultation as this is free of charge.
Each business requires a different level of Google Ads marketing budget and maintenance on each campaign. We work off a case by case basis. Get in touch for a chat!
Service & Working Together
You will be assigned a dedicated Google Ads Specialist. This person will be your main point of contact. In addition, each Google Ads specialist reports to a Director, who reviews all cases month to month.
We are here to support whenever you need so between reporting feel free to reach out with any questions. We will run any changes or suggestions by you first before making decisions to your campaigns. Month-to-month you receive your detailed Google Ads report.
Yes, if you wish! We can organise casual meet-ups or video conferencing.
We start by understanding your brand, vision, and goals through a detailed consultation. Then, our team creates a custom design tailored to your preferences, incorporating your brand’s identity, colors, and style. We keep you involved throughout the process, gathering feedback at every stage to ensure the final website aligns perfectly with your expectations and represents your brand effectively.