Proven Results with a
to-the-point Adwords Strategy!
After Google was deemed ‘most popular website in the world with 3.5 billion daily interactions, they launched their own advertising platform. Google Ads operate off a pay-per-click (PPC) or per impression (CPM) system. This means the more impactful your ad campaign is and the more clicks you generate, the higher the probability you’ll have of obtaining that new lead/customer. We ensure you’re investing in the right campaigns that or optimised for the highest return rate. Google Ads put you in front of all their managed platforms such as Youtube, Blogger and Facebook as they are part of the ‘Google display network’.
Unknowingly you’ve clicked many of these ads and been a part of an optimized ‘Goggle Ads’ (Adwords) campaign. Google puts these paid ads at the forefront of all internet browsing.
Your Google Ads/Adwords Plan
The Leadweb team ensure our online marketing service using Google Ads (adwords) focus’ on the major key factors that impact your advertising performance. We map these key strategies out in our consultation, and discuss to what level this marketing type would benefit your business. Our monthly reports that we generate give you a clear indication of your click through rate (CVR) and conversion rate (CTR).
Our Focus Areas
- Bidding strategies for cost-per-click (CPC),cost per mille (CPM), cost per engagement (CPE).
- Campain types e.g search, display, or video
- Click-Through Rate and Conversion Rate
- Display Network
- Ad Extensions
- Quality Score
- Ad rank
Our Google Advertising Services
Small Business Savvy Strategies
Adwords Services Our Process
#1: Initial Consultation and Questionnaire
Take that first step! Reach out and ask us how Adwords works, and how your business could benefit. We try and gather a firm understanding of your, concept, target demographic, and then gauge the competition within your industry that currently use Adwords.
#2: Assign an Experienced Adwords Specialist to your Account
As Adwords is a sector of online marketing that is regarded as a complex form of Advertising, we enlist one of our in-house specialists to manage your project. They take care of all the complexities of your plan and tie it in with your overall business growth goals.
#3: Strategy and Goal Development
We understand that the bottom line for Google Ads is ROI. As this is a paid form of advertising outgoings = growth is the goal. So we set small steps out to initiate that growth with clear techniques for each campaign with budget analysis step by step…
#4: Ongoing support and Adjustments
Google Ads should be a part of any paid strategy. Leadweb uses the tips we covered to get started and refine as we go. There’s no such thing as a Google Ads campaign that doesn’t work, there are only ones that need a bit perfecting and adjusting.
Grow My Business with Adwords
Frequently Asked Questions
Adwords is for the Google display network sites and websites that use Google Adsense such as Facebook and Yahoo. Adwords traffic is paid while SEO traffic is free. Adwords has more immediate results and reaches a larger audience. Leadweb provides a combination of SEO and Adwords in the majority of our plans.
No, as the budget is set by yourself after our consultation and is moderated as you please, with the guidance of your appointed specialist.
Your Quality Score measures the quality of your ad by your click-through rate (CTR), the relevance of your keywords, the quality of your landing page, and your overall performance. It is a determining factor in your AdRank.
Pay-per-click (PPC) is a type of advertising where the you pay per click on an ad. PPC is not specific to Google Ads, but it is the most common type of paid campaign. We explain the need-to-knows regarding PPC before launching your first Google Ads campaign. This will tie in with your cost per acquisition that is built into your overall marketing strategy.
Contract & Setup Fees
Our contracts/plans run on a 3 month basis. However you may opt out at any point provided a 30 days notice is submitted.
Yes, there is a one time set up fee which covers setting up your Adwords account properly, analytics systems, and other administrative tasks. This is once you have selected a plan and isn’t charged during the initial consultation as this is free of charge.
Each business requires a different level of Adwords marketing budget and maintenance on each campaign. We work off a case by case basis. Get in touch for a chat!
Service & Working Together
You will be assigned a dedicated Adwords Specialist. This person will be your main point of contact. In addition, each Adwords specialist reports to a Director, who reviews all cases month to month.
We are here to support whenever you need so between reporting feel free to reach out with any questions. We will run any changes or suggestions by you first before making decisions to your campaigns. Month-to-month you receive your detailed Google Ads report.
Yes, if you wish! We can organise casual meet-ups or video conferencing.